Content ideas for every industry.

Older building filming a content piece for his blog

You’ve probably heard the saying ‘content is king’. Despite the cliché, this phrase exists for a good reason. Helpful, relevant content is essential if you want to grow your business. It’s used to fuel every part of your digital marketing strategy, from infographics and videos for social media to blog posts for SEO.

In fact, 82% of marketers actively use content marketing and 66% of those expect their 2022 content marketing budget to increase compared to their 2021 budget.

But without a content marketing agency to rely on, coming up with great content ideas can be challenging. If you’re itching to create great content but stuck for inspiration, here are some quick small business content ideas to get the creative juices flowing.

Content ideas for tradies.

As a tradie, you’ve got the know-how to help customers when it comes to the hands-on stuff. When it comes to creating content, focus on sharing that wisdom to build trust with your customers and become their ‘go-to’ source for any issues. Stuck for inspiration? Take a look at these small business content marketing examples for different types of trades.

Content ideas for plumbers.

Blog ideas

  • Plumbing 101: what are the different types of plumbing out there?
  • Taps won’t turn off? Here’s what to do.
  • The causes for poor hot water pressure (and how to fix it).
  • Do you need a commercial plumber for your office?
  • X of the most common plumbing mistakes made by homeowners.
  • DIY plumbing: X plumbing issues you can fix yourself.
  • X signs you should call a plumber.

Short-form (<60 second) video ideas

  • What to do if a pipe bursts.
  • What’s in a plumber’s toolbox?
  • Before and after: Bathroom renovation project.
  • How to find a great plumber in 60 seconds.

Long-form (>60 second) video ideas

  • How to unclog a sink or a blocked drain.
  • X amazing plumbing tricks and hacks.
  • X tips to save water in your home.
  • A day in the life of a plumber.

Infographic ideas

  • X common reasons for a leaking or broken shower.
  • Electric, gas or solar: which water heater is right for you?
  • X plumbing tools you should have in your house.
  • Different types of taps and tap fittings.

Content ideas for electricians.

Blog ideas

  • X lighting trends for 2022.
  • Why you need an electrician to install your smart home systems.
  • What’s the difference between a light dimmer and a light switch?
  • Renovating your home? X electrical considerations you need to take into account.
  • Essential maintenance tips for your electrical appliances.
  • What causes a dead outlet and what can you do about it?
  • X most common electrical issues in your home.
  • Residential vs commercial electricians: the main similarities and differences.

Short-form (<60 second) video ideas

  • X quick electrical safety tips.
  • LED vs halogen lighting: What’s the difference?
  • Do you need a Level 2 electrician? Here’s how to know.
  • Before and after: Feature lighting installation.

Long-form (>60 second) video ideas

  • X common electrical terms and principles you should know.
  • How does electrical wiring in your house work?
  • How to create amazing lighting effects in your home.
  • X amazing tips and hacks from an electrician.

Infographic ideas

  • X tips to lower your electricity bill.
  • How much do different electrical jobs cost on average?
  • X electrical tools you need in your home.
  • Which light fixture is right for you?

Content ideas for roofers.

Blog ideas

  • How fluctuating temperatures can impact your roof.
  • What’s the best roofing material?
  • X ways to keep your roof looking great year-round.
  • The dos and don’ts for every roof.
  • How to find the right roofing contractor.

Short-form (<60 second) video ideas

  • Leaking roof? Here’s what to do.
  • Snapshot of a roof repair.
  • X warning signs your roof needs replacing.

Long-form (>60 second) video ideas

  • Buying a home? Here’s what to look for in a roof.
  • DIY roof maintenance tips.
  • Which roofing material should you choose?

Infographic ideas

  • X types of roofs and what they’re good for.
  • X tips to keep your roof in great shape.
  • Environmentally-friendly roofing options.
  • Roof cleaning checklist.

Content ideas for painters.

Blog ideas

  • How to choose paint colours for your home.
  • X unique painting ideas.
  • Which type of paint is best?
  • Why hiring a professional painter is worth the investment.
  • How to accurately colour match the paint on your walls.

Short-form (<60 second) video ideas

  • How to prep for indoor painting.
  • Before and after: Living room feature wall.
  • Paint spill? Here’s how to clean up fast.

Long-form (>60 second) video ideas

  • How to paint a retaining wall.
  • X nursery paint colour ideas.
  • DIY tips on painting a bedroom.

Infographic ideas

  • X home decor trends for 2021.
  • Home renovation projects ranked from cheapest to most expensive.
  • The ultimate home renovation checklist.

Content ideas for mechanics.

Blog ideas

  • The X most common mechanical problems and their causes.
  • Tips to keep your car in tip-top condition.
  • Car issues that can only be resolved by a mechanic.
  • How often should you visit the mechanic?

Short-form (<60 second) video ideas

  • What to look for in a mechanic.
  • Car won’t start? X things to check before calling a mechanic.
  • X quick car maintenance tips.

Long-form (>60 second) video ideas

  • How to change a tyre.
  • X biggest mechanical fails and how to avoid them.
  • How to explain car problems to your mechanic.

Infographic ideas

  • X different types of tyres: which is right for you?
  • Understanding all the parts of your car.
  • Our checklist to ensuring your car is pink slip ready.

Content ideas for builders.

Blog ideas

  • How to ensure your home renovation project is delivered on time.
  • Home renovation projects that require professional help.
  • How to choose the right builder.
  • Building a new home? Your step-by-step guide.
  • X affordable home renovation projects.

Short-form (<60 second) video ideas

  • Home transformation: before and afters.
  • X DIY tools to keep around the house.
  • Builders’ lingo: X terms and what they mean.

Long-form (>60 second) video ideas

  • X ways to save on your building project.
  • X DIY projects you can do around the house.
  • The most common home renovation mistakes (and how to avoid them).

Infographic ideas

  • X home decor trends for 2022.
  • Home renovation projects ranked from cheapest to most expensive.
  • The ultimate home renovation checklist.

RELATED: eBook: How to create standout online content for your business.

Content ideas for hair and beauty.

The internet is filled with people looking for beauty inspiration, so working in this industry is a content goldmine. Create regular blog posts updating customers on seasonal beauty trends, as well as educational pieces on the different types of treatments out there.

Content ideas for hair salons.

  • X of the hottest cuts for the new season.
  • How to keep your hair shiny and strong all-year round.
  • X things your hairdresser wants you to know.
  • Which cut is right for your hair type?
  • How to avoid damage from heat styling.
  • What is a hair mask and how do they work?
  • X ways to keep your colour looking fresh for longer.

Short-form (<60 second) videos

  • How to do a fishtail braid.
  • X trending hair accessories for summer.
  • How to create beachy waves in 60 seconds.
  • Black to platinum blonde hair transformation: Before and after.

Long-form (>60 second) videos

  • X essential hair products for every hair type.
  • X easy updos you can do in three minutes.
  • How to trim your fringe between appointments.
  • Hair hacks everyone should know.

Infographic ideas

  • Hair product types and when you need them.
  • Must-have home hair-styling tools.
  • How to choose a haircut for your face shape.

Content ideas for beauty salons.

The internet is filled with people looking for beauty inspiration, so this is a content goldmine! Create regular blog posts updating customers on seasonal beauty trends, as well as educational pieces on the different types of treatments out there.

Blog ideas

  • X beauty trends for 2021.
  • How often should you get a facial?
  • Shellac, gel or acrylic: which one is right for you?
  • How to prevent dry skin in the winter.
  • What is micro-dermabrasion and when should you get it?
  • What to know before getting your first wax.
  • First spray tan? Here’s what you should know.
  • Facial or peel: what’s the difference?
  • What is a body wrap and should you get one?

Short-form (<60 second) video ideas

  • Makeup brush basics.
  • Dewy, radiant skin in 60 seconds.
  • Daily skincare routine of a beautician.
  • Puffy face in the morning? Try this one quick fix.

Short-form (>60 second) video ideas

  • Summer makeup tutorial.
  • How to make a DIY exfoliating scrub.
  • X tips for post-beauty treatment care.
  • Beauty secrets from the professionals.

Infographic ideas

  • X must-haves in your make-up kit.
  • Summer beauty must-haves.
  • A guide to finding your foundation shade.
  • X tips for your daily beauty routine.
  • X anti-aging tips.

Content ideas for financial institutions.

People are always looking for ways to make more money, retire earlier and reach their financial goals. If you’re working in finance, focus on giving customers practical advice on day-to-day money management, while also helping them improve their financial literacy.

Content ideas for accountants and financial advisers.

Blog ideas

  • How to prepare for tax time.
  • X reasons why you need an accountant.
  • Understanding the basics of superannuation.
  • The X different types of savings accounts.
  • What can a financial adviser do for you?
  • X tips to help you retire earlier.
  • What is interest, and what types of interest are there?

Short-form (<60 second) video ideas

  • What to look for in an accountant.
  • X quick tips to create a budget.
  • What is a term deposit account?
  • Accounts vs financial advisors: what’s the difference?
  • X reasons why you should invest in an accountant at tax time.

Long-form (>60 second) video ideas

  • Finance 101: X terms everyone should be familiar with.
  • Everything you need to know about finance in 15 minutes.
  • X tips for managing your personal finances.
  • Our tips on how to choose the right Super provider.
  • Money matters: X money saving hacks you need to know.

Infographic ideas

  • Which credit card is right for you?
  • What are the different types of insurance you can get?
  • X quotes about finance from Warren Buffet.
  • X steps to financial freedom.
  • Account vs financial advisor: what’s the difference?

RELATED: Evergreen content and how it can help your brand.

Content ideas for mortgage brokers.

Blog ideas

  • X tips for first home buyers.
  • Applying for a home loan? Here’s what you need to know.
  • How to choose a home loan that’s right for you.
  • Common mortgage terms explained.

Short-form (<60 second) video ideas

  • What does a mortgage broker do?
  • Fixed vs variable home loans: What’s the difference?
  • X tips for finding a good mortgage broker.

Long-form (>60 second) video ideas

  • Home-buying 101: X things every first-timer should know.
  • X mortgage broker myths busted.
  • The home application application process: Every step explained.

Infographic ideas

  • Checklist for your home loan application.
  • What are the different types of home loans you can get?
  • X questions to ask your mortgage broker.

Content ideas for health and fitness.

As a nation, Aussies want to be healthy and ‘healthcare’ is one of the most Googled terms out there. With so many people seeking health advice online, there’s plenty of room to create valuable content and dispel common health-related myths.

 

Content ideas for doctors.

Blog ideas

  • X healthcare tips your GP wants you to know.
  • Your guide to vaccinations in Australia.
  • Tips for staying healthy this flu season.
  • How the Medicare Benefits Scheme works.

Short-form (<60 second) video ideas

  • What are gap payments?
  • The ABCDE rule for skin checks.
  • Family planning: When to visit your GP.

Long-form (>60 second) video ideas

  • X tips to help you live longer.
  • The biggest health myths debunked.
  • X steps to improve your sleep hygiene.

Infographic ideas

  • Different costs of healthcare around the world.
  • How to wash your hands properly.
  • X most common medicines in the world today.

Content ideas for dentists.

Blog ideas

  • How often should you visit the dentist?
  • X tips to take care of your teeth and gums.
  • What are the different types of fillings and which one should you get?
  • X toothache remedies recommended by dentists
  • How to get your little one ready for a visit to the dentist.

Short-form (<60 second) video ideas

  • Here’s how to brush your teeth correctly.
  • What is a water flosser?
  • Dental veneers: Before and after.
  • This is what Invisalign looks like on your teeth.
  • X ways to reduce anxiety before visiting your dentist

Long-form (>60 second) video ideas

  • X steps to healthier teeth.
  • What dental treatments are covered by health insurance?
  • X types of cosmetic dentistry treatments.
  • Teeth whitening: what to expect?

Infographic ideas

  • Different types of tooth decay and what they mean.
  • A visual guide to cosmetic dentistry.
  • Your oral health checklist.
  • Everything you need to know about gum disease.

Content ideas for personal trainers.

Blog ideas

  • X tips to stay on track with your fitness goals.
  • How to make your weight loss stick long-term.
  • X proven benefits of regular exercise.
  • How to know if you need a personal trainer?
  • Bootcamp, group classes or personal training: which is best for you?

Short-form (<60 second) video ideas

  • 60-second daily ab workout.
  • What to expect in your first PT session.
  • X quick tips to improve your posture.
  • Tips on how to get marathon ready

Long-form (>60 second) video ideas

  • X no-equipment exercises you can do at home.
  • Easy three-minute stretching routine.
  • Cardio vs strength training: What’s the difference?
  • X yoga poses to try at home

Infographic ideas

  • X easy exercises anyone can do.
  • Your daily motivation checklist.
  • A personal trainer’s guide to home training equipment

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Need help with a content strategy for your business? Get in touch with Yellow Pages.

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