SEO, or search engine optimisation, has become increasingly important for businesses of all sizes, as appearing on the first page of search engine results pages (SERPs) – primarily Google – has become more difficult over time.
This is because there are so many more factors that contribute to your SEO than, say, even five years ago. While it was once largely the quality of your website content, meta data and backlinks that determined your search rankings, changing search habits and the almost ubiquitous use of smartphones has added local SEO to the mix.
RELATED: What’s the best SEO strategy for small business?
What is local SEO?
First and foremost, local SEO is optimising your website and other online collateral for searches in your local geographical area, so your business is appearing for customers using search terms like ‘cafe near me’, or ‘hairdresser in Byron Bay’, for example.
Not surprisingly, voice search has also been a major driver in the relevance and importance of local SEO, as a massive 58% of those using voice search do so in order to find a local business.
RELATED: Search intent and how to optimise your website for it.
How can SMBs optimise for local search?
Our free eBook provides detailed answers to the above question, guiding you through the steps you need to take to optimise your business for local SEO.
Here’s what’s included:
- The three pillars of local search optimisation.
- How to optimise your website for local SEO.
- The role of Google My Business.
- The role of Yelp and other reviews.
- The role of social media.
- The role of Yellow Pages and other directory listings.
Local SEO now plays a major role in ensuring your business is getting the online exposure it deserves. Download our free eBook to make a start on optimising your business for local search.
Download your guide to local SEO
More than 1,300 small businesses in Australia have turned to Yellow Pages’ expert SEO team to take the reins on their local SEO. This allows you to focus on your own work while we work our magic, ensuring your brand finds its way up the rankings and gets seen by more customers. Find out more here.
